Join the Impact Partners Program

Level Up Your Digital Marketing and Grow Your Organization
with Pro-Bono Marketing Support

Are you striving to grow an organization that addresses an important problem – whether in your local community or on a national scale – but struggling to achieve the results you need with your digital marketing?

Join our Impact Partners Program and gain the marketing expertise and extra capacity you need to reach the next level of revenue, growth, and impact.

How It Works

Our Impact Partners Program provides a unique opportunity for innovative and purpose-driven organizations to access substantial discounts or pro-bono support from Shane Rasnak Digital.

Based on a deep-dive assessment of your organization’s unique goals and challenges, we will customize our engagement to enhance your online presence and marketing capabilities.

Together, we’ll identify and execute a project targeting your most significant marketing opportunity, aimed at driving growth in the areas that are most important to you.

Benefits for Impact Partners

Gain Clarity On Your Priorities & Growth Strategy

We’ll begin with a comprehensive Growth Audit to identify your key marketing challenges, opportunities, and priorities.

Expertise & Capacity for a Customized 3-Month Engagement

Based on the Growth Audit, we’ll develop a customized 3-month program, including regular coaching sessions and hands-on support on your top-priority projects.

Example Projects

  • Update and enhance your website.

  • Launch your first Facebook, Instagram or Google ad campaign.

  • Craft a strong messaging strategy to make your communication clear and consistent.

  • Develop new marketing assets to help close more deals.

  • Build a comprehensive digital strategy to generate new leads, users or customers.

  • Learn to leverage AI in your marketing workflows to improve efficiency.

  • Set up robust analytics that gives you insight into what’s working and what’s not.

Each project is selected and developed to maximize your organization's growth and impact by leveraging the latest tools and strategies in digital marketing.

About Shane Rasnak

As a partner in the Impact Partners Program, you'll receive direct coaching and hands-on support from Shane Rasnak, the founder of Shane Rasnak Digital.

With over 13 years of experience in digital marketing and entrepreneurship, Shane has played a pivotal role in advancing the marketing initiatives of more than 75 purpose-driven companies, spanning both for-profit and non-profit sectors.

He has worked with The Center for Social Impact Strategy at the University of Pennsylvania, NYU, General Assembly, Be Social Change, and many other purpose-driven organizations across the US.

Who This Is For

Organizations that fit the criteria below are eligible to apply for this program.

  • Small businesses and startups with annual revenues of less than $2 million.

  • All registered non-profits and certified B Corps.

Cost

  • For selected partners, the cost is free for businesses with $500k or less in annual revenue, and all registered non-profits.

  • More established businesses with annual revenues between $500k-$2 million will receive 50% off standard rates.

  • 100% of fees earned from this program will be donated to Good+ Foundation, a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for under-resourced fathers, mothers, and caregivers.

Partner Commitments

To ensure the success of our collaboration, we ask our Impact Partners to commit to a few key responsibilities.

This shared commitment is the key to achieving transformative results for your organization and enabling future partners to benefit from this program as well.

Active Participation

  • Be on time and present for all scheduled meetings, bringing your full attention to our work together.

  • Respond to communications in a timely fashion and follow through on agreed upon deadlines, so we can keep the momentum of your projects moving forward and achieve tangible outcomes.

Become an Advocate & Pay It Forward

  • After the initial three-month period, if you've experienced significant benefits from our partnership, you will be requested to provide a testimonial and to become an advocate for Shane Rasnak Digital.

  • Becoming an advocate means doing what you can to promote our work – whether sharing this page on social media or introducing us to other potential Impact Partners or clients who could also benefit from our expertise.

Selection Criteria

  • We seek to partner with organizations tackling important societal problems in an innovative and strategic way.

  • Our focus is on supporting organizations that have demonstrated potential by identifying a clear and specific need or social issue. You should have a clearly differentiated solution backed by positive testimonials and success stories.

  • The ideal partner stands to benefit significantly from effective digital marketing/advertising. We look for opportunities where our skills and expertise can make a tangible difference in your marketing results.

  • The success of our partnership greatly depends on the engagement and openness of your team, in particular the leadership team. We value partners who are committed, receptive to new ideas, and ready to invest time, energy, and resources into collaborative actions.

The Impact Partners Program is currently full for Q3-Q4 of 2024.

If your organization fits the criteria above, we encourage you to join the waitlist by submitting an application. The waitlist will be prioritized when enrollment opens up next. For questions about applying or the enrollment status, please email hello@shanerasnak.com

Get the Marketing Support You Need to Grow Your Organization and Make a Greater Impact

Imagine what your team can do with an expert digital marketer working alongside you for the next 3 months…

It starts with a simple step. Apply to become an Impact Partner today and unlock the next stage of growth, success, and impact for your organization. We welcome the opportunity to help advance your mission.

Questions? Email us at hello@shanerasnak.com.

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