Clients & Testimonials
Since launching my business in 2014, over 75 organizations have entrusted me to lead their marketing initiatives.
Some of the inspiring organizations I’ve had the privilege of supporting include:
Together, we’ve created successful, results-driven marketing campaigns working to advance:
Education
Entrepreneurship
Healthcare
Social Impact
Sustainability
…and more.
Here’s What They Had to Say
“I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed. I’ve worked with many different agencies to place ads, but there’s something particularly special about leveraging Shane expertise and talent in this arena because he’s nimble and can launch successful campaigns as though he’s an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead. He provides weekly reporting that’s dependable, trustworthy, and helps us make smart decisions to quickly adapt with timely solutions. We’re so grateful for his strong worth ethic and ever evolving expertise!”
— Anna Miller, Executive Director of Online Education Marketing, NYU
“Shane developed and implemented our first social media campaign for Facebook and helped us create a Facebook Business account as well. He was patient and thorough answering all of our questions, asking insightful questions about our program, and designing exactly what we were looking for. We have already seen stellar success with the campaign including more engagement from our target audience, increased program awareness, and increased web traffic. Shane is easy to work with, flexible, and offers creative solutions to unique problems. He is clearly an expert in digital marketing and we couldn’t have launched this campaign without him.”
— Adam Roth-Saks, Associate Director of Nonprofit Leadership Program, University of Pennsylvania
“Working with Shane has been an absolute pleasure and a terrific learning experience. Not only is he extremely knowledgeable about strategies for marketing and recruiting on a variety of social media platforms, but he takes the time to share this knowledge with his clients. Shane’s thoughtful process for soliciting information about the target population for our new master’s program and his assistance distilling our key messages and highlighting the program’s selling points helped us develop succinct and compelling copy for our social media ads and our viewbook. Shane also provided expert advice on which social media platforms to focus on, and he provided detailed weekly reports documenting the campaign’s effectiveness. His organizational and meeting facilitation skills were an added plus. I cannot recommend Shane strongly enough!”
— Leslie Hurtig, Vice Dean for Administration at University of Pennsylvania Stuart Weitzman School of Design
“Shane developed and implemented our inaugural social media campaign for an innovative and fairly new academic offering. When developing the campaign, he asked the right questions, ensuring our marketing efforts were always in alignment with our identity and strategic goals. When implementing the campaign, he was as invested in reaching our goals as we were.
Even as a consultant, Shane was very much a part of our team and critical to our campaign's success. His expertise in social media marketing is absolutely impressive. However, he pairs this expertise with a values-driven work ethic that aligns seamlessly with the culture of other impact-driven organizations.”
— Kaveh Sadegian, Instructional Designer, Center for Social Impact Strategy
“Shane worked with us to transform our digital marketing strategy. Our start-up nonprofit had experienced early success but we found ourselves plateauing in terms of reach and audience engagement. Together, we created a marketing funnel for one of our signature offerings and started experimenting with Facebook Ads. Shane also gave our team more confidence in how to lead this work internally moving forward.
Shane really understood our needs and goals and tailored his work to meet them. I would definitely recommend Shane to any early stage social impact organization that wants to take its digital marketing to the next level.”
— Zoë Barth-Werb, Community Manager, Amplifier Giving
“Working with Shane for Facebook Advertising has been an excellent experience. He provides me with analytics of my ad's performance, feedback and suggestions to improve my results. He is always timely and organized. I find him to be attentive to detail, flexible, and easy to work with. I highly recommend him.
– Carla Hightower, MD, MBA, Health Coach & Corporate Wellness Consultant
“Shane is a rock star! Genuinely cares about core business strategies and naturally implements steps & systems to achieving defined success. Shane is a true marketing entrepreneur as he is able to adapt quickly to change and offer value driven/high impact solutions to ease growing pains. I look forward to working with Shane again!”
— Nicole Fler, Investor / Consultant for Food & Wellness Startups at V2V Associates
“Shane manages Facebook advertising across three of my businesses – he took care of everything from the account and tracking setup to the targeting strategy, campaign optimization, split testing, and reporting, and he does a great job helping our team make sense of the data on a regular basis.
In just a few short months he’s managed to drive down our costs per conversion to where we need them to be profitable.
What I value most about working with Shane is his responsiveness – he’s always quick to respond to my requests and is extremely reliable. Shane is one of the best in the business at Facebook marketing and I highly recommend working with him.”
— Dr. Isaiah Hankel, PhD / Best-selling Author / Serial Entrepreneur
“Since joining our team at Service Year Alliance, Shane has been incredibly productive – not just because he worked systematically to drive targeted traffic to the Service Year Exchange while simultaneously driving our acquisition costs down, but also because he consistently communicated clearly thereby ensuring that all members of the cross-functional team understood the status of his work at any given time and what he needed from any given team member.
Shane was unfailingly patient, professional and objective in his approach to work and I heartily recommend him.”
— Sandie Quinn, Chief Technology Officer at Service Year
“Shane is an incredible resource to our team, helping us both understand and improve our marketing strategy across our organization. Shane has taken the time to really understand our audience and has employed effective outreach strategies to help us reach those people. He has been one of the best marketing professionals my team has worked with in terms of overall expertise and responsiveness. I’d highly recommend Shane, and my team will continue to utilize his marketing services!”
— Thomas Sena, CFO of Rising Tide Car Wash (Social Enterprise Employing & Supporting Individuals with Autism)
“Shane has been one of the best strategic thought-partners that I have the pleasure of working with. He brings an exceptional quality of professionalism, thoughtfulness and care to our work together. He helped us clarify our purpose and goals, and executed on building the website, including all the copywriting as well as finding the right designer and developer. I highly recommend Shane to other businesses that want to create an effective online presence.”
— Home Nguyen, Founder at MindKind Institute / PhD Researcher and Faculty Member at Columbia University
“I hired Shane to present to a Ben Appelbaum Foundation class comprised of early-stage small business owners and nonprofit founders on the topic of digital marketing strategy. He is both deeply knowledgable and also very approachable in his presentation style. The group responded well to him and we were very pleased to hire him back to present again several months later. I would hire him again and recommend him to both individuals and organizations looking to strengthen their effectiveness and deepen their impact.”
— Rebecca Youngerman, Former Executive Director, Ben Appelbaum Foundation
“Shane was integral in our ability to develop and execute an organized marketing strategy. His process, advisory, and support gave us a framework, tangible goals, and an informed vision of why digital marketing was important and how we could optimize our daily operations to drive business.
His sector knowledge, ability to empathize with our “triple bottom line” mentality, and patience are unique, and enormously helpful for a capacity-constrained organization like ours! We enjoyed working with Shane, and appreciate the way he was able to break down a daunting business challenge for us!”
— Alexandra Hanken, Inspiring Capital
“Rarely does one find a person who listens well, is imaginative and original, and, can keep everyone to a timeline for execution. Shane is the consummate client oriented professional—he helped me get my personal marketing done, with value and fun. Plus, he’s a good thought partner. He comes with my highest recommendations.”
— Leng Lim, Executive Coach to senior leaders at UNICEF, Google, Amazon, Prudential, and other Fortune 500 companies
“Shane managed the Facebook advertising campaign for our Executive Program in Arts & Culture Strategy. Through his work, we were able to go way outside our network to reach new audiences and we would never have met our application goals without his strategy and insight.
Shane was thoughtful in the way he approached the work, by answering our questions, walking us through the steps so we could learn as well, giving us recommendations on areas that were high potential and keeping us on track with his project management mindset. His recommendations were invaluable and his professionalism exceptional. We exceeded our goals in recruitment and we could not have done it without Shane.”
– Taylor Craig, Communications Manager at National Arts Strategies
“Shane’s marketing prowess was an invaluable asset to ReWork’s growth and success. His approach put our clients and customers at the center of our marketing design.”
— Ashley Elmblad, Program Director at ReWork
“Shane is a seriously talented and deeply knowledgeable marketer, both in terms of overall strategy and also specifically with online tactics. He also does a great job of walking the ethical line with marketing, which makes perfect sense since he’s clearly in this to support mission-driven ventures.
As a professional, he is easy to work with, responsive, hard-working, and effecting. Having both worked with Shane and been friends with him for many years, I highly highly recommend him.”
— Cesar Gonzalez, CEO of StartingBloc Institute for Social Innovation
“Shane is laser focused on getting you tangible results. Shane is a marketing expert, but even more importantly, he is authentic, and deeply cares about helping you scale your impact.”
— Adam "Smiley" Poswolsky, Best-selling Author / Keynote Speaker