Accelerate Your Company’s Growth with a Fractional CMO

Strategic marketing leadership to drive your company's growth – without the full-time cost

Are you ready to achieve rapid growth, but lack the strategic marketing leadership to get there?

Many growing businesses find themselves caught in a difficult position: They need experienced marketing leadership to reach the next level, but can't afford the $250K+ salary of a full-time Chief Marketing Officer (CMO).

The result? Growth stalls as your marketing team lacks strategic direction, or expensive agencies operate without clear oversight and accountability.

Why Work with a Fractional CMO?

Lack of Marketing Leadership is Holding Back Your Growth

Your business has defied the odds, gained traction, and proven its value. But now you're stuck – struggling to generate enough qualified leads and new customers to scale to the next level.

Without an effective marketing leader on your team, you're likely stretching yourself thin while relying on tactical marketers who lack a unified strategy and purpose.

This inevitably leads to wasted budget, missed opportunities, and stalled growth.

Get the Marketing Strategy & Leadership Your Company Needs, at a Cost You Can Sustain

Your company needs the expertise of an experienced marketing leader, but agencies and full-time CMOs are often cost-prohibitive. With a Fractional CMO, you get both immediate results and long-term direction to take your company to the next level.

What a Fractional CMO Delivers

    • Develop a clear marketing roadmap aligned with your top business goals

    • Build customer acquisition systems leveraging the latest technology

    • Double down on high-impact channels and test new growth opportunities

    • Make data-driven decisions to balance quick wins with long-term growth

    • Set clear goals and KPIs, holding team members accountable to driving results

    • Lead marketing teams and manage agency/vendor relationships

    • Hire strategically and build a lean team, leveraging AI to supercharge productivity

    • Track and analyze performance metrics and ROI

    • Develop integrated organic and paid media strategies

    • Optimize the entire customer journey for conversion and key metrics such as Customer Lifetime Value and Customer Acquisition Cost

    • Leverage AI to drive efficiency and scale

A Fractional CMO offers high-level marketing strategy combined with leadership and oversight, delivering measurable growth at a cost you can sustain.

Why Choose Shane Rasnak As Your Fractional CMO

A Proven Track Record as Marketing Leader for Small to Midsize B2C Businesses

With 14 years of experience driving growth for over 80+ organizations as a marketing consultant and agency leader, I help you shortcut trial & error with proven strategies that drive measurable revenue and profitability gains.

Effective Agency & Vendor Oversight with Insider Knowledge

Having led marketing teams from both agency and client sides, I help you maximize ROI from team members, contractors and external partners by ensuring clear goals, accountable execution, and cost-effective delivery.

Rapid-Growth Blueprint with Long-Term Scalability

As a certified Fractional CMO with CMOx®, my approach combines 90-day plans for quick wins with strategic quarterly roadmaps for long-term success. This creates immediate impact while building a competitive advantage to make your company a dominant market leader.

My Ideal Clients Include…

B2C Businesses with High-ticket Products/Services ($2M-$50M annual revenue)

Universities & Education Companies

Healthcare Provider Groups with Multiple Locations

What Shane’s Clients Have to Say

  • "Shane is the ultimate Swiss Army Knife of digital marketing. If your marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital landscape, Shane is the trusted advisor you can go to get results."

    — Gareth Hermann, Co-founder & COO at Magic (digital marketing agency)

  • "I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed. There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead."

    — Anna Miller, Executive Director of Online Education Marketing, NYU

  • "Shane was able to build a solid, organized, and thoughtful strategy in ramping up our digital efforts for our business. We're now seeing continued improvement on our returns and a clear path forward to improve our user experience, messaging, creative, and audience testing. Shane took the time to understand our goals and put us in a place to work to reach them. Can't say enough about his work - would recommend to any company looking to grow and focus their strategy."

    Cameron Blossom, Co-founder, Storied Hats

Ready to Unlock Your Company’s Growth Potential?

Schedule Your Free Discovery Session

Don’t let underperforming campaigns or lack of direction hold you back. Schedule a complimentary Discovery Call today, and let’s build a marketing strategy and team tailored to your goals.