Outgrown Founder-Led Marketing?
It’s Time for a Growth System That Scales.

Fractional CMO for high-value B2C brands ready to scale with clarity, systems, and strategic leadership.

Are You Still the CMO of Your Own Company?

You're stuck in strategy meetings, marketing team check-ins, and ad performance reviews—while your growth plateaus.

You’ve proven your offer, but now growth depends on a real marketing engine—not your personal bandwidth.

Hiring a $300K+ CMO feels excessive. But staying in the driver’s seat is costing you time, focus, and momentum.

Why Work with a Fractional CMO?

Your Growth Has Stalled Because Leadership Is Missing.

Your business has defied the odds, gained traction, and proven its value.

But without a senior marketing leader, your business burns budget on disconnected tactics and underperforming teams.

You’re trying to scale with junior marketers, freelance creatives, and agencies—none of whom are steering the ship.

The result? Bottlenecks, inefficiencies, and unpredictable revenue.

The Strategic Leadership You Need—At a Fraction of the Cost

As your Fractional CMO, I step in to lead marketing strategy, install scalable systems, and align your team to what actually drives growth.

You get executive-level clarity, AI-augmented execution, and a repeatable acquisition engine—without the $300K+ overhead.

What You Gain With a Fractional CMO

    • Clarify positioning and messaging to attract ideal clients

    • Build an acquisition roadmap tied to CAC, LTV, and pipeline metrics

    • Identify high-leverage growth channels using data, not guesswork

    • Align your in-house team, freelancers, and agencies

    • Install systems for accountability, clarity, and execution

    • Coach junior staff and lead smart hiring for lean, high-output teams

    • Optimize the full funnel—from traffic to application to conversion

    • Use AI tools to multiply team productivity and insight

    • Build compounding systems that scale without founder dependence

Let’s install the strategy, team & systems for scale.

MomentumOS™
The Operating System for Predictable Growth

Your team’s busy. Your marketing’s messy. And the results? Inconsistent.

MomentumOS™ is my proprietary operating system for scaling seven-figure, high-value B2C brands ready to break through revenue ceilings—built around 8 Growth Activators that eliminate guesswork, align your team, and create unstoppable momentum.

Each quarter, we diagnose, prioritize, and deploy focused playbooks that turn your vision into results.

Stop chasing tactics. Start building momentum.

Why Choose Shane Rasnak

Proven Growth for Premium B2C Brands

85+ companies served across coaching, education, healthcare, and other high-trust industries—delivering measurable growth at every stage, from early traction to eight-figure scale.

Hybrid Experience That Gets Results

I've led growth from both agency and in-house seats. That means I align vision and execution—while making every dollar count.

AI-Augmented, People-Led Execution

Your team stays lean. Your output multiplies. I bring the systems, tools, and leadership that make marketing a growth driver—not a cost center.

My Clients Are…

B2C brands doing $2M–$50M in revenue, selling $5K–$50K+ offers

Providers of premium programs and services in education, healthcare, coaching, masterminds, and other high-trust fields

Ready to scale—but bottlenecked by marketing chaos or founder dependence

If that’s you, let’s connect.

What Shane’s Clients Have to Say

  • "I had the absolute pleasure of working with Shane at NYU, and I recommend Shane every chance I get. His highly organized approach ensures every campaign is meticulously planned and flawlessly executed. There’s something particularly special about leveraging Shane’s expertise and talent because he’s nimble and can launch successful campaigns as an active member of the teams he works with. He consistently anticipates needs and is always several steps ahead."

    — Anna Miller, Executive Director of Online Education Marketing, NYU

  • "Shane Rasnak has been a vital part of Condor Growth’s success over the past 6+ years, serving as lead strategist for our most challenging healthcare accounts. His expertise in digital marketing and paid media, combined with a strategic mindset, has driven exceptional results—including helping grow Nushama from zero to $250K/month. Shane’s ability to navigate healthcare regulations while building growth-focused campaigns sets him apart. He’s an indispensable collaborator whose commitment to results elevates everyone’s work."

    Greg Iorio, CEO, Condor Growth / Chief Revenue Officer, Nushama

  • "Shane is the ultimate Swiss Army Knife of digital marketing. If your marketing efforts are not generating enough revenue AND you don't want to waste your time trying to figure out the technical, time consuming and ever shifting digital landscape, Shane is the trusted advisor you can go to get results."

    — Gareth Hermann, Co-founder & COO at Magic (digital marketing agency)

  • "Shane was able to build a solid, organized, and thoughtful strategy in ramping up our digital efforts for our business. We're now seeing continued improvement on our returns and a clear path forward to improve our user experience, messaging, creative, and audience testing. Shane took the time to understand our goals and put us in a place to work to reach them. Can't say enough about his work - would recommend to any company looking to grow and focus their strategy."

    Cameron Blossom, Co-founder, Storied Hats

Ready to Stop Being the CMO of Your Own Business?

Let’s design your growth system—and give your team the strategy, structure, and leadership to run it.

If you’ve read this far, you’re clearly serious about scaling.

Let’s talk—no pressure, just strategy.